Logos and Branding

Within this section you will find the guidence on the use of PEACEPLUS, PEACE, INTERREG and SEUPB logos and CEO headshots.

Welcome to the Special EU Programmes (SEUPB) media centre. Within this section you will find more information about the publicity marketing toolkit and programme logos.

Why are Programme logos used?

Using the logo informs people about the commitment that the EU has in developing the region. 

Like any major funder or sponsor the European Union expects to see that its logo is being used within all funded project communications activity. 

Branding for projects will differ depending on whether they are funded under the PEACEPLUS, PEACE IV or INTERREG Programmes.

Use of the SEUPB logo

All of the Programmes listed above are managed by the Special EU Programmes Body (SEUPB), therefore the SEUPB logo should be used wherever possible and appropriate. Please see below the download which contains both the SEUPB logo in a high resolution and .eps file.

 

SEUPB Logos.zip
SEUPB Logos.zip

PEACE and INTERREG Publicity and Marketing Toolkit

The toolkit explains how projects supported by the PEACE IV and INTERREG VA Programmes for 2014-2020, can meet the regulatory obligations to acknowledge European Union funding and ensure that they are promoting the aims, objectives and results of their projects to as wide an audience as possible. 

Both the PEACE IV and INTERREG VA Programmes have their own individual logos which should be used in consultation with the Publicity and Marketing Tool Kit.

PEACE IV and INTERREG VA Publicity and Marketing Toolkit
FinalToolkit.pdf

PEACE and INTERREG VA Programme Logo Rules

The European Commission has a number of basic but important rules when it comes to the use of the Programme logo:

  • If other logos are displayed in addition to the Programme logo, the Programme logo shall have at least the same size, measured in height or width, as the biggest of the other logos;
  • The logo must always be clearly visible and placed in a prominent position. Its position and size should be appropriate to the scale of the material or document on which it is used;
  • The logo must be displayed in colour on websites. In all other usage of the logo, colour should be used whenever possible and a black and white version only when this is not possible.
  • Size - you need to ensure that the logo is recognisable and does not look distorted
  • Ideally the logo should be used on white backgrounds only. Using the logo on a coloured background is possible if there is no alternative, but it must be a very light background so that the logo may be seen.

PEACE and INTERREG Programme Logo Colours

The programme logo colours come from the European flag and must not be changed. For use in graphic and web design, the colours are defined below for all colour systems:

Colour   Pantone CMYK HEX Code RGB
Reflect Blue   Reflex Blue 100/80/0/0 003399 0/51/153
Light Blue   2716 41/30/0/0 9FAEE5 159/174/229
Yellow   Yellow 0/0/100/0 FFCC00 225/204/0

For single colour reproductions, a greyscale version of a logo should be used. Logos should only be used whenever full colour is not available. Please contact the SEUPB communications team if you need advice communications@seupb.eu(link sends email).

PEACE IV Logos

Within this folder you will find:

  • PEACE logo in various forms
  • Theme icons in various forms

The Programme logos must be used in one of the formats supplied and must not be recreated or modified in any way. If you are having difficulties downloading the logos, please contact communications@seupb.eu.

PEACE Logos
PEACE Logos.zip

INTERREG Logos

Within this folder you will find:

  • INTERREG VA logo in various forms
  • Theme icons in various forms 

The Programme logos must be used in one of the formats supplied and must not be recreated or modified in any way. If you are having difficulties downloading the logos, please contact communications@seupb.eu.

INTERREG Media Pack
INTERREG zip dowloads.zip

PEACE4Youth Media Pack

The Peace4Youth brand guidelines must be used by projects funded under the objective.

Peace4youth - Guidelines Draft 1.pdf
Peace4youth - Guidelines Draft 1.pdf

A separate brand name and logo, Peace4Youth, has been specifically developed for the Children & Young People Objective (Action 2.1) of the PEACE IV Programme. 

It is a sub-brand of the programme and must be used in conjunction, as appropriate, with logos for the relevant match-funding government departments of this objective, the Department of Children and Youth Affairs in Ireland and the Northern Ireland Executive in Northern Ireland. 

If you have any difficulty accessing them please contact us via email: communications@seupb.eu

Within the media pack you will find:

  • PEACE4 Youth logo in various forms
  • Northern Ireland Executive logo
  • Department of Children and Youth Affairs in Ireland
Download Peace4Youth Media Pack
C&YP Branding Guidelines_0.zip

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